Interantion workshop on socio-psychological factors in contingent valuation
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和文:
英文:
Tokyo Institute of Technology
アブストラクト
This paper examines response times that are affected by different mental processes in the context of
contingent valuation. Response times for the two stages of constructing the willingness to pay are analysed.
We found that people allocating more time in the value forming stage tends to yea-say, and those distributing
their time into the value eliciting section tends to anchor. Moreover, it was not the response time of the most
related page for those biases, but response time of the most recent page subjects faced that had the effect to
those biases.
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