Intellectual property systems have been introduced and used in many
countries as a global standard. However, its practical utilisation is still not yet
mature because of the lack of IP strategy. Each enterprise has to define a
unique IP strategy and be differentiated by other enterprises because the outside
environment and internal resource are different. IP people have to have
better understandings on strategy making process, which is fundamental to the
management field. In addition, IP strategy should include IP expertise based on
IP laws and its regulations. In this paper, strategy making process is introduced
for IP personnel together with a new proposal of an IP strategy menu which
will combine IP strategy with management strategy making, for further
improvement of IP activities for the growth of enterprise.
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