It has been established that a newly developed moderately electron-deficient cyclopentadienyl (Cp)-Rh(III) complex, bearing ester and pendant amide moieties on the Cp ring [CpARh(III)], is able to catalyze the aerobic oxidative olefination of benzamides, bearing nonspecial carbamoyl groups, with styrenes including disubstituted ones at relatively low temp. (60-80 ツーC). The presence of both the ester and pendant acidic N-phenylcarbamoyl moieties on the CpA ligand play important roles in facilitation of the catalysis without sacrificing thermal stability of the complex. [on SciFinder(R)]